BOYD launches a bold rebrand and global expansion—transforming from a development firm into a full-stack digital product studio built for Day 1 global impact.
We're thrilled to share that BOYD has been featured in StartupDaily Korea, a prominent platform spotlighting rising innovators in Korea’s startup ecosystem.
The article highlights BOYD’s transformation into a Day 1 global digital product studio — going beyond software development to offer a full-stack service that includes UI/UX, branding, AI integration, and strategic growth solutions.
Our CEO shared insight on BOYD’s vision:
“We’re not just building apps — we’re helping ambitious founders bring bold ideas to life. Whether you're in Seoul, Silicon Valley, or São Paulo, we’re ready from Day 1.”
As we continue to scale globally, this recognition marks a major step forward in our mission to support tech-driven dreams around the world.
English translated version of the article.
BOYD Announces Brand Renewal and Global Expansion: From Software Company to All-in-One Digital Product Studio
BOYD, a digital innovation company that originated as Blast Labs, has officially unveiled its brand renewal and global expansion strategy. The newly rebranded name, Blast Off Your Dreams (BOYD), clearly embodies the company’s vision and mission, strengthening its identity as a partner that supports the entire digital product journey—from idea to launch and beyond.
“We’ve successfully developed scalable digital products with a variety of innovative companies,” said Peter Bae, CEO of BOYD.
“Now, under the name Blast Off Your Dreams, we aim to deliver even greater value to global clients with the same level of quality, creativity, and results-driven approach.”
BOYD no longer defines itself as just a software development company. It focuses on creating complete digital experiences that prioritize usability and business outcomes—not just writing code. The company builds strong, strategic partnerships with clients, rather than serving as a traditional outsourcing vendor.
“Our team has the capabilities to meet nearly every digital need,” said Bae.
“From product ideation and brand building to technical scalability, we serve as an all-in-one partner, and we take pride and confidence in the work we do.”
Unlike companies that pursue global expansion only after domestic success, BOYD was designed with the world in mind from the start. With early investments in global strategies, infrastructure, and talent, the company was structured to serve international markets from Day 1.
Its hands-on experience with global clients, time zone-spanning collaboration systems, adaptive communication, and cultural fluency are core elements of BOYD’s competitive edge. This is not merely a rebranding—it’s the next phase in BOYD’s evolution, leveraging its depth and expertise to thrive on the global stage.
📰 Source: StartupDaily.kr
Read the full original article here: StartupDaily Korea - BOYD Feature.
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